“I Support Sport For Change” – AC Milan and Off-White™ expand the global impact of their partnership
AC Milan and Off-White™ amplify their ongoing partnership with the release of their third-annual, limited-edition “I SUPPORT SPORT FOR CHANGE” t-shirt, created to support a Fondazione Milan initiative focused on empowering at-risk kids in Harlem, New York City, through football. The collaborative project – which kicked off in 2022, expanding from Milan’s underserved suburb of Gratosoglio to Nairobi’s Dandora and Korogocho slums in 2024 – now lands in the Big Apple at Success Academy Charter Schools, with its Soccer Program.
Since 2006, the program has offered children, regardless of their background or financial means, the opportunity to play soccer and integrate it into their school routines. It currently includes 450 boys and girls aged 6 to 15, an ethnically and gender-diverse mix of students from charter schools in the participating neighborhoods, with 85% from low-income families. Holistically, the program is not only aimed at fostering individual development but also at promoting the positive and inclusive growth of soccer in the United States. AC Milan and Off-White’s backing of the program underscore their shared belief in the power of sport to generate positive change, globally.
To champion the collaboration – which was celebrated on 21 March, with a dedicated activation event featuring a mini tournament at a Success Academy school in Harlem North Central – AC Milan and Off-White™ will debut a third-annual, limited-edition “I SUPPORT SPORT FOR CHANGE” t-shirt. The new design retains signature elements of previous versions, including bold, red lettering declaring “I SUPPORT SPORT FOR CHANGE” across its chest, with a hybrid Off-White™ logo featuring “New York” in signature script under the center collar. On the back, the iconic AC Milan diavolo mascot dribbles a ball through a graphic “O” (of block “OW” letters) while carrying a pitchfork topped with a custom riff on the iconic Off-White™ Arrow logo.
Part of the proceeds from the t-shirt’s sales will return to Fondazione Milan to fund their Sport for Change program, which for over 20 years has employed the positive values and power of sport to tackle education inequality and poverty, inspiring young people to grow and develop their talents. At the same time, Fondazione Milan promotes integration and social inclusion in both suburban areas and urban neighborhoods through projects in over 20 countries around the globe – including previous Sport for Change projects, such as Off-White™’s 2023 collaboration with Fondazione Milan to transform a small sports center at Maria Madre della Chiesa Parish in the underserved Milan suburb of Gratosoglio into a multi-use youth sport space. In 2024, the partnership centered in Nairobi’s Dandora and Korogocho slums implemented in cooperation with Alice for Children, a 18-year-old non-profit dedicated to supporting at-risk children and women in Kenya.
The new “I SUPPORT SPORT FOR CHANGE” t-shirt publicly debuts with a dedicated launch campaign. Published in conjunction with the AC Milan versus ACF Fiorentina match on 5 April, it features AC Milan Women’s captain Christy Grimshaw as well as AC Milan Men’s players Santiago Giménez and Riccardo Sottil.
The Off-White™ “I SUPPORT SPORT FOR CHANGE” t-shirt is available from April 5, 2025, in men’s and women’s sizes on store.acmilan.com, at select AC Milan stores (Flagship Store on via Dante, in the heart of Milan, and Casa Milan Store), on www.off—white.com and at the Off-White™ Via Verri flagship store in Milan.
